About Us
We believe mealtimes are about connection and discovery.
The story of ŻEḶO began at a family kitchen table, as a new parent, brand founder Max noticed how mealtimes were about more than just eating—they were about learning a life long skill, building connection with food and growing together as a family.
That realization sparked the idea for a brand dedicated to celebrating those everyday milestones, both for our new parents and little ones.
Our Story
The story of ŻEḶO began at a family kitchen table, as a new parent, brand founder Max noticed how mealtimes were about more than just eating—they were about learning a life long skill, building connection with food and growing together as a family.
That realization sparked the idea for a brand dedicated to celebrating those everyday milestones, both for our new parents and little ones.
Our Beliefs
We believe mealtimes are not only about nutrition, but about connection and discovery.
Every bite, every giggle, and every tiny triumph at the table becomes part of a family's story.
We exist to honor those moments—the ones that may seem small, but are actually everything.
More than a brand, ŻEḶO is a reminder: parenthood is a journey best lived with presence, patience, and joy.
From first tastes to first words, we're here to celebrate the precious rhythm of growing up—
One meal, one memory at a time.
